What is Product Camps?

Product Camps is an AI business education platform founded by Helena Liu. It offers four hands-on programs that teach entrepreneurs and teams how to use AI to build content systems, AI employees, published books, and software products, without writing code.

Do I need coding or technical experience to join a Product Camps program?

No. Every Product Camps program is built for non-technical entrepreneurs. You'll use AI tools and plain-English instructions to build content, AI employees, books, and even software apps. No CS degree and no developers required.

Which Product Camps program should I start with?

It depends on your goal. If you want to automate work inside your business with AI employees, start with the free Agentic AI Masterclass at productcamps.com/free, which leads into the AI Workforce Accelerator. If you want to create months of marketing content quickly, choose AI Content Creators. If you want to publish a book on Amazon, choose the AI Publishing Accelerator. If you want to build your own software product, choose the AI SaaS Bootcamp.

Are the programs live or on demand?

The AI Workforce Accelerator is both. It runs live with teaching on Tuesdays and implementation workshops on Wednesdays, and every session is recorded, so you can join live or complete the entire program on demand. The AI SaaS Bootcamp runs as a live weekend workshop. AI Content Creators and the AI Publishing Accelerator come with lifetime access and you can start them right away.

Who teaches the Product Camps programs?

Programs are taught by Helena Liu, founder of Product Camps and bestselling author of the Agentic AI Playbook, alongside co-teacher Jason, who brings a cybersecurity and software background. Helena previously worked in product management at IBM and Apple.

Product Camps

This Is What AI Working For You Looks Like

More leads, lower costs, higher sales

Smart business owners are already handing this work to AI employees. You stay focused on growth while your AI employees keep the leads and customers moving. Join the free masterclass and learn how to build your first one.

YES, SAVE MY FREE SEAT →

Free live training with Helena Liu · Replay included if you can't make it live

What Do You Want AI To Build For You?

Pick a goal below and we'll spotlight the right program. Every path is hands-on, beginner friendly, and made for busy people with real businesses to run.

01 / FLAGSHIP

AI Workforce Accelerator

12-week program · Live + on demand

Build AI employees inside your real business, across marketing, sales, operations, and customer success. By the end, your company runs on repeatable systems instead of running on you.

Live teaching with Helena on Tuesdays, build-along workshops on Wednesdays
Every session is recorded, so you can also learn entirely on your own schedule
Walk away with a new AI employee working in your business every week
Lifetime access to recordings, templates, and the community

For business owners & teams Start For Free →

AI Content Creators

Lifetime access · Start today

Create and automate 90 days of content in about an hour. Posts, images, videos, blogs, and newsletters that sound like you, all built on a strategy that turns followers into customers.

The Content-to-Cash framework: strategy first, then volume
Train ChatGPT and custom GPTs to write in your voice
On-brand graphics, videos, and campaigns in minutes
Lifetime updates as new AI tools come out

For creators & marketers Explore the program →

AI Publishing Accelerator

Publish on Amazon KDP

Watch AI research, write, and format your entire book in under an hour. Then follow a simple checklist to publish it on Amazon with your name on the cover.

Find profitable book niches readers are already searching for
AI agents outline and write every chapter while you stay in control
Export a fully formatted, publish-ready manuscript
Follow the included Amazon KDP launch checklist to go live

For aspiring authors Start For Free →

AI SaaS Bootcamp

Live weekend workshop

Build your own AI software app without writing a single line of code. Find an idea worth building, turn it into a working app, and launch it to your first users in one weekend.

Spot focused software ideas people will actually pay for
Describe what you want in plain English and let AI do the building
Position, price, and launch your Micro-SaaS with confidence
No CS degree and no dev team required

For non-technical founders Explore the program →

Does This Sound Like You?

✓Your week keeps disappearing into follow-ups, admin, and little tasks that something else could be doing

✓You know AI matters, but every time you sit down to figure it out, something more urgent steals the hour

✓You've saved the prompts and watched the videos, yet nothing is actually running in your business

✓Marketing only happens when you do it personally, and you're already doing everything else

✓You don't think of yourself as technical, and most AI tutorials seem to assume you are

✓And the quiet truth: you're too capable to be spending your days on work this small

If you're nodding along, keep reading. I wrote this part for you.

I've Been In Your Shoes...

I spent years as a product manager at IBM and Apple. Any idea I had, I could hand to a team of brilliant engineers and watch it get built. Then I'd meet founders and creators outside those walls with better ideas than ours and nobody to build them. That stuck with me. Eventually I left to do something about it.

My first company, ExamsPM, grew to serve over 100,000 project managers around the world. I'm proud of that. I'm less proud of how I built it: every email, every course, every customer reply ran through me (the systems teacher who became her own bottleneck... the irony was not lost on me).

So when AI arrived, I didn't just try a few prompts. I rebuilt my entire business on AI systems, documented every win and every faceplant, and started teaching what actually worked. That turned into a YouTube channel where more than 270,000 people now learn AI with me, the #1 bestselling Agentic AI Playbook, and the four programs you see on this page.

And here's my promise to you: I will never bury you in jargon. We learn by building something real in your business, in layman's terms. Because the moment it clicks, and you watch your first AI system run without you? That feeling is why I do this.

This Is What AI Working For You Looks Like

What Do You Want AI To Build For You?

AI Workforce Accelerator

AI Content Creators

AI Publishing Accelerator

AI SaaS Bootcamp

Now Available: Agentic AI Playbook

From “I’m not technical” to “I built this myself”

“

Rachel P.

Does This Sound Like You?

I've Been In Your Shoes...

What Members Have Built