Filling the studio when the visitors are already on the island
A 90-day implementation to capture the seasonal traffic Boca Grande sends past your door, re-engage the members you’ve lost, and turn “I didn’t know you existed” into a packed reformer waitlist.
Where you are right now
You’ve built a loyal studio over twelve years. The members you have love you. The problem isn’t the studio — it’s that the people who would love it can’t find it.
Boca Grande is full of seasonal visitors and second-home owners walking past your door who never know the studio exists. The handful who do show up are the ones whose Airbnb host happened to mention you. That’s a marketing visibility gap, not a product gap — and it’s the gap that’s been quietly softening your shoulder seasons for 18 months.
Soft seasons, no visibility
Page 2–3 on Google for “Pilates Boca Grande,” an aging loyal member base, an Instagram run part-time by an instructor, and a Wellness Living database full of lapsed members nobody’s reaching out to.
Reformer waitlist, packed 7am, full shoulder seasons
Your 7am classes packed year-round. Shoulder seasons at 70% capacity instead of 40%. A real waitlist on the reformer Pilates — the highest-margin product you sell. Vacationers finding you before they find the Englewood studio.
Visibility, content engine, member re-engagement
Three connected systems are missing: location-based SEO content, an Instagram pipeline in your voice, and automated re-engagement of the 90+ day lapsed members already in Wellness Living.
Our approach
Four phases over 90 days. You spend roughly 2 hours per week with us during weeks 1–2, then 30 minutes per week after that. The rest is on us.
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WEEKS 1–2 · DISCOVERY
Audit & Roadmap
Site SEO audit, Wellness Living data review, competitor scan (the Englewood studio and others), voice/tone calibration with you, and a written 90-day roadmap you sign off on before any build work begins.
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WEEKS 3–6 · FOUNDATION
SEO content & location pages
Build the location-based SEO content stack: 50+ pages targeting “Pilates Boca Grande,” “yoga near Gasparilla Island,” and the long-tail visitor queries you’re currently losing. All written in your voice, reviewed by you in batches.
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WEEKS 7–10 · ACTIVATION
Social pipeline & re-engagement automations
Stand up the AI-assisted Instagram and Reels pipeline in your voice, build the Wellness Living re-engagement sequences (30-day, 90-day, 180-day lapsed cohorts), and launch the visitor-capture landing page for Airbnb/hotel partners.
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WEEKS 11–13 · HANDOFF
Training, dashboard, retainer onramp
Train you and your team to run the systems. Deliver the monthly performance dashboard. Decide together whether to continue with the ongoing optimization retainer or hand over completely.
Deliverables
Five concrete artifacts you keep, whether or not you continue past day 90.
Boca Grande SEO content pack
50+ location- and intent-targeted pages and blog posts engineered to rank for the searches your visitors are actually running. Owned by you, hosted on your site.
Branded Instagram & Reels pipeline
An AI-assisted content system that turns your existing knowledge into posts, reels, and video scripts in your voice. Your instructor reviews and posts — no more generic wellness quotes.
Wellness Living re-engagement automations
Automated email and SMS sequences for 30/90/180-day lapsed members, birthday outreach, post-class follow-up, and new-member onboarding.
Visitor capture funnel
Dedicated landing page and partnership outreach kit for Boca Grande Airbnb hosts, boutique hotels, and concierges — designed to convert “is there a Pilates studio here?” into a drop-in booking.
Monthly performance dashboard
One-page dashboard showing class fill rate, reformer utilization, lapsed-member re-activations, organic traffic, and visitor conversion — the numbers that actually move your revenue.
Three ways to engage
Three engagement tiers. Implementation is the recommended fit for Banyan Tree based on your stated bandwidth — you teach 14 classes a week and don’t have time to execute a roadmap yourself.
Advisory
Roadmap and monthly coaching. You and your team execute.
One-time · 90 days
Includes
- Full audit and written 90-day roadmap
- Four monthly strategy calls
- Slack/email access for tactical questions
- Tool and vendor recommendations
Implementation
We build the systems. You run the studio.
90-day build · optional $2,500/mo retainer after
Includes
- Everything in Advisory
- Full SEO content pack (50+ pages, built and published)
- Instagram & Reels pipeline, configured in your voice
- Wellness Living re-engagement automation stack
- Visitor capture landing page + partnership outreach kit
- Monthly performance dashboard + team training
Implementation+
Done-for-you, including paid ads and partnership outreach.
90-day build · $4,000/mo ongoing
Includes
- Everything in Implementation
- Google Ads & Meta Ads creation, launch, and ongoing management
- Active Airbnb/hotel partnership outreach (we make the introductions)
- Quarterly on-site visit + dedicated Slack channel
Who you’ll work with
A small, senior team. The people on the proposal are the people doing the work — not a junior account manager filtering everything through Slack.
Helena Liu
Helena leads strategy and instruction at Product Camps. She has guided hundreds of professionals through AI-driven business transformations and is the on-camera voice of the AI Publishing Accelerator program. Helena specializes in turning complex AI capabilities into clear, actionable playbooks for non-technical operators.
Jason Dion
Jason brings 20+ years of experience in technical training, software architecture, and ad optimization. As founder of Dion Training, he has trained over a million students in cybersecurity and IT certifications. At Product Camps, he leads technical implementation, AI infrastructure, and growth systems for every engagement.
Track record
Why Product Camps is the right fit for a small wellness business in Florida.
Through Dion Training, Jason has built and operated a content and SEO engine serving over a million learners worldwide — the same playbook applied to your studio’s local audience.
Two decades of technical training, software architecture, and growth systems — fixed-scope and on-time delivery is how we’ve always operated, not a sales pitch.
We don’t just teach this — we run six businesses ourselves, including a publishing brand and an IT certification platform. We use the same systems we’ll build for you.
One-third up front, one-third at day 30, one-third at day 60. You see the work before you fund the next phase. No mystery invoices.
What you might be wondering
How do I know this isn’t another Google Ads or PR firm experience?
The earlier vendors charged you monthly with no specific deliverables tied to those payments. Our structure is the opposite: defined artifacts (the content pack, the automation stack, the landing page, the dashboard) delivered on a fixed timeline. You can see whether we’re on track at day 30 — before you pay anything beyond the first third.
What’s the guarantee?
We don’t offer money-back guarantees, and we’ll be direct about why: results depend on you running the studio while we build the systems, and we can’t refund based on factors outside our control. What we do offer is fixed scope and structured payments — you’re never out more than $6,000 without concrete deliverables in hand.
How much time will this take from me and my team?
Roughly 2 hours per week in weeks 1–2 (audit calls, voice/tone calibration, sign-off on the roadmap). After that, about 30 minutes per week for batch review.
Will this work with our existing Wellness Living setup?
Yes. Wellness Living has a documented API and we connect to it directly. Nothing about your current booking, member management, or class scheduling changes.
What happens at day 90 — am I locked in?
No. The $18,000 covers the 90-day build, full stop. The $2,500/mo retainer is optional and month-to-month. Everything we built is yours to keep either way.
What happens next
Four steps, with real dates. We move when you’re ready — not on our timeline.
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Review proposal with your husband
Within 48 hours
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Optional 15-minute three-way call (you, your husband, Jason)
Within 7 days · bookable any evening
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Sign, first payment, kickoff scheduled
Within 14 days of signing
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First-wave deliverables shipped (audit + roadmap)
Within 14 days of kickoff
Ready to fill the studio year-round?
Reply to this proposal or book the three-way call — we’ll take it from there.
This proposal is valid for 14 days from May 16, 2026.
Questions? jason@productcamps.com